And cities are the physical places where people live, work and socialise. That is also where people develop their physical identities and their digital ones, because the digital is becoming more and more incorporated into the physical space.
It is for this reason that our office spaces could only be in the centre of the city.
This is where people are and where we can identify mega trends right at our doorstep, such as eMobility, Smart, Social Trends, among others…